The Pop-Up Hotel have some exciting news for our guests attending the 2026 British Grand Prix weekend, whilst staying at our luxurious, bigger, and better Silverstone trackside hotel.
We’re thrilled to announce our partnership with Race Against Dementia.
Founded in 2016 by racing legend Sir Jackie Stewart OBE, following his wife Helen’s diagnosis with Frontotemporal dementia. This incredible charity is accelerating progress towards the prevention and treatment of dementia. Together, we’re taking action to drive change, bringing the pace, precision and teamwork of Formula 1 into groundbreaking research.
Supporting The Race Against Dementia
Together, we’re developing an exciting programme of content and experiences to raise both funds and awareness for this vital cause.
To start, we’ll be hosting silent auctions at our event, with proceeds above reserve supporting Race Against Dementia’s groundbreaking work. Their team will also be joining us at The Pop-Up Hotel to share insights from the forefront of neurological research and the incredible advances being made.
Your chance to win something truly historic
Since 1950, 34 drivers have become F1 champions. Now, 20 living legends remain. They stand together to honour the oldest of them all, Sir Jackie Stewart.
Race Against Dementia is giving you the chance to win a true once-in-a-lifetime experience: The one-of-a-kind replica of this iconic helmet, signed by every living World Champion, including fresh signatures from Sir Jackie and this year’s winner. PLUS an all-expenses-paid VIP trip to the Abu Dhabi Grand Prix, where they’ll receive the helmet from Sir Jackie himself.
Every entry supports life-changing dementia research through.
Click here for your chance to win a piece of history.
To find out more, visit @racingdementia on Instagram.
What’s in store for 2026?
Well, you’ll have to join us to find out.
With a unique trackside hotel situated inside the circuit, right in the heart of all the action, the Pop-Up Hotel at the British Grand Prix offers an unparalleled blend of luxury and motorsport excitement for F1 fans. Beyond Lando, there was no shortage of A-list talent:
- Driver Isack Hadjar attended an exclusive Q&A session for F1 fans at The Pop-Up Hotel.
- Former driver and broadcasters Karun Chandhok and Vicky Butler-Henderson both made appearances at the Hotel.
- And Former F1 World Champion, TV Presenter, and entrepreneur Jenson Button, who was a guest at The Pop-Up Hotel and hosted a Coachbuilt Whisky tasting and dinner for our guests and F1 associates.
So we’re guaranteeing that 2026 will be even better, don’t miss out.
Booking for 2026: Early Bird Is Live (Limited)
For a strictly limited number of rooms, we are guaranteeing 2025 prices for the 2026 British Grand Prix at Silverstone.
- Up to 30% saving vs. final 2026 rates
- Secure your room with just a 25% deposit
- Dynamic pricing: rates will rise over time, so book early to lock in the best price.
Pro tip: Sprint weekends sell out fast! If you want the inside track, an unrivalled vantage point, plus three days of must-watch sessions, grab your spot now.
