The morning of a Grand Prix has its own particular feeling; the low metallic ripple of cars warming up across a paddock, the clink of espresso cups in our restaurant, the rustle of a wardrobe bag being unzipped in a hotel suite. That last is the one most guests dread. You have flown in for three days that include trackside heat, a black-tie gala, a yacht deck at sunset, and a 6am yoga session, and you packed in twenty stressed minutes the night before.
The Pop-Up Hotel is changing how that morning sounds. For the 2026 Monaco Grand Prix (5-7 June) and the British Grand Prix at Silverstone (2-5 July), the hotel is opening The Paddock Journal Atelier. A curated fashion showroom paired with online pre-trip styling from international stylist Raia Gomez and packing assistant from Myuse. The aim is simple: arrive with the right edit already in your case, then top it up at the showroom.
The Short Version
- The Paddock Journal Atelier is a curated fashion showroom inside The Pop-Up Hotel during the 2026 Monaco GP (5-7 June) and British GP (2-5 July).
- Guests can book a one-on-one online styling session with international stylist Raia Gomez before they travel, then visit the on-site showroom during the weekend.
- The 2025 Global F1 Fan Survey recorded 827 million fans worldwide, 42% of them women — the audience driving demand for race-weekend styling has roughly doubled since 2017 (Formula 1 / Motorsport Network, July 2025).
- Myuse, the new style and travel app launching with The Pop-Up Hotel, is offering exclusive early access to hotel guests.
What is The Paddock Journal Atelier?
The Atelier is a curated, in-residence fashion showroom that the hotel will operate inside The Pop-Up Hotel for both 2026 Grands Prix weekends, a small, edited boutique rather than a sprawling pop-up. Race weekends now ask guests to dress for four very different rooms in three days, and almost no one packs perfectly for all of them on the first try.
Picture the brief. A Friday at Casino Square calls for sun-ready tailoring. Saturday is a yacht deck where heat, sea breeze and an evening shift demand layers that travel well. Sunday is the race itself; flat shoes, sunscreen, a hat you actually want to wear. Then there is the Silverstone Grand Prix Gala or a Monte-Carlo dinner that wants something entirely else. The Atelier is built around those moments, not the abstraction of “race weekend chic.”
Who is Raia Gomez?
Raia Gomez is an international stylist whose practice sits at the intersection of travel, sport and editorial fashion. She is leading the personal styling arm of the Atelier, both the pre-trip online sessions and the in-residence consultations during the race weekends. For The Pop-Up Hotel, her brief is unusually specific: dress guests not for a single event, but for a sequence of them, in two very different climates, across two very different cities.
A Monaco itinerary is not a Silverstone itinerary. The Côte d’Azur in early June runs warm and humid, average highs sit around 23-24°C, and the social calendar leans into evenings on the water. Silverstone in early July is the opposite kind of weekend: long daylight, English weather that may swing between three seasons before lunch, and a programme weighted toward trackside and gala rather than harbour. Gomez plans the edit against the actual itinerary you give her, not a generic style mood board.
According to the 2025 Global F1 Fan Survey, women now account for roughly 48% of all new Formula 1 fans, and three in four new fans are women. The cultural surface of a Grand Prix weekend, the dinners, the activations, the trackside and the after-hours, has expanded with that audience. Personal styling for a race weekend is not a vanity service; it is a practical answer to a calendar that has quietly become four events in one.
What is Myuse and why is it part of this?
Myuse is a new style and travel assistant, a packing and wardrobe app, built around the question of what to take when you are travelling for a moment that matters. For the 2026 Grand Prix season, Myuse is launching with exclusive early access for Pop-Up Hotel guests. The app organises your race-weekend outfits, keeps the inventory in one place, and (this is the part frequent travellers tend to notice first) makes sure the things you nearly forgot; the dress code shoes, the spare swimsuit, the formal kit for the gala – are actually packed.
The reasoning is straightforward. A Grand Prix weekend at The Pop-Up Hotel typically asks for between six and ten distinct looks across three days. Packing for that under pressure is where most of the on-site styling emergencies start. Myuse moves the problem upstream, into the calm of the week before, not the chaos of the night before.
Why we built the Atelier this way: The on-site showroom is deliberately small. Edit, not inventory. The styling session is deliberately ahead of travel. Preparation, not panic.
How does it work for guests of the 2026 GP weekends?
The flow is built to remove decisions, not add them. There are three touchpoints, and you can use as many of them as you like.
1. Book the online styling session. Ahead of your stay, you book a one-on-one video session with Raia Gomez via the Myuse styling calendar. The session runs through every moment on your itinerary, practice sessions, race day, the Monaco yacht party or the Silverstone Gala, the sunrise yoga sessions trackside = and produces a personalised edit and packing list. Appointments are limited.
2. Pack with Myuse. As a Pop-Up Hotel guest you get exclusive early access to Myuse. The app holds the edit Gomez built with you, prompts the small-but-essential extras (charger, swimsuit, formal shoes), and stays useful for the rest of your summer travel after the race weekends are over.
3. Visit the Atelier on-site. During both Grand Prix weekends, the showroom inside The Pop-Up Hotel is open for top-ups, last-minute looks, and the things you simply did not anticipate. Edited, not vast — the point is to solve the problem in five minutes, not lose half an hour browsing.
Why race-weekend styling has quietly become its own discipline
Grand Prix weekends used to be a sport event with a few parties attached. Now the calendar runs the other way for a meaningful share of guests, the social and cultural programme is the trip, and the race is its centrepiece. Silverstone drew 500,000 weekend visitors in 2025, with 168,000 on race day, the largest single-race attendance in Formula 1 since the 2000 United States Grand Prix at Indianapolis. That scale changes what a weekend looks like at ground level.
Crucially, the audience has shifted. The 2025 Global F1 Fan Survey put the sport’s total fanbase at 827 million, up 12% year-on-year and 63% since 2018, with women now making up 42% of fans and 48% of new fans. The dress code of a race weekend has expanded with the audience. A service like The Paddock Journal Atelier exists because the convention, turn up in something race-team-branded and call it done , no longer fits how guests actually want to spend the weekend.
Booking and access
Appointments with Raia Gomez are limited and confirmed in the order they are received.
- Book your one-to-one online styling session
- Get exclusive early access to Myuse
- Visit the Atelier on-site: the showroom is open across both 2026 Grand Prix weekends inside The Pop-Up Hotel — Monaco (5-7 June) and Silverstone (2-5 July).
Frequently Asked Questions
What is The Paddock Journal Atelier?
The Paddock Journal Atelier is a curated, in-residence fashion showroom operating inside The Pop-Up Hotel during the 2026 Monaco Grand Prix (5-7 June) and the 2026 British Grand Prix at Silverstone (2-5 July). The Atelier is carefully curated by The Paddock Journal – the expert in Formula 1 Fashion, innovation and fan culture and their space pairs an on-site boutique with online pre-trip personal styling from Raia Gomez and packing software from Myuse.
Who is the stylist behind the service?
Raia Gomez is the international stylist leading the Atelier’s personal styling programme. She runs one-to-one online sessions ahead of each race weekend, planning outfits for every moment on the guest’s itinerary, practice sessions, race day, gala evenings, yacht events and trackside sunrise yoga. Appointments are limited; bookings are made via the Myuse scheduling page.
What does Myuse do, and how is it different from a packing list?
Myuse is a style and travel assistant that organises your wardrobe for a specific trip, prompts the items that frequent travellers most often forget, and keeps the styling edit Raia Gomez builds with you in one place. As a Pop-Up Hotel guest you get exclusive early access. The 2025 Global F1 Fan Survey put F1’s audience at 827 million worldwide (Formula 1 / Motorsport Network, July 2025) — a fanbase whose travel needs increasingly include high-stakes styling.
When are the 2026 Monaco and British Grand Prix race dates?
The 2026 Formula 1 Monaco Grand Prix runs Friday 5 June to Sunday 7 June 2026, having moved from its traditional late-May slot. The 2026 British Grand Prix at Silverstone runs Thursday 2 July to Sunday 5 July 2026, with the race on Sunday. The Paddock Journal Atelier will operate across both weekends inside The Pop-Up Hotel.
