Our very own line-up of Q&As, DJs and live music to complement Silverstone’s own incredible concerts and entertainment.

Keeping You Entertained

We are finalising a carefully curated, mixed programme of live music, DJs, talks, panels and Q&As to keep you entertained between races and to keep the energy high after the racing has finished.

Keep an eye out here and on Instagram for our entertainment announcements.

VIPs and Exciting Partnerships

Our first two years brought Lando Norris and Isack Hadjar to the stage, with Nigel Mansell, Jenson Button, Johnny Herbert, Ant Anstead and Laura Winter among our staying guests. Every year the programme matches the setting, with special guests joining us through the weekend for a daily schedule of interviews, panels and conversations. More on the 2027 line-up soon.

From first-hand accounts of the sport’s most defining moments to sharp analysis of the season ahead, it is four days of content you will not find anywhere else at Silverstone.

Live Race Feeds

The Hotel Lounge will be live-streaming the action directly from drivers, race cameras, and crew pits, as well as interviews, track conditions, rankings, and much more.

Keep up with the action with our live feeds.

Silverstone Rooms

Collaborators & Clients

“This is Glastonbury’s ultimate glamping experience”

The Times

"Launched the inaugural The Pop-Up Hotel event outside of the Glastonbury Music Festival in 2011"

ABC News

"The ultimate vehicle to a luxe festival experience"

Vogue

"How to do Glastonbury in Style"

Elle
Inside a Safari tent, looking out at The Pop-Up Hotel

"Pop-Up takes a new step into the world of hotels as the UK's first 'transient hotel' sets up"

Conde Nast Traveler

"Pop-Up goes the luxe hotel"

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